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Uplifting Indigenous Communities Through Community Tourism

We are Fair Tourism. 
We have been collaborating with indigenous communities to create, fair, sustainable, and impactful tourism since 1989.

Leading the Way in Community Tourism. 
Regenerating Travel Experience

Our mission is to uplift indigenous communities around the world with actionable knowledge, building their capacity to take charge and ownership in the travel industry in their own hometown.

In Need Assessment Support Community Tourism

Community Needs Assessment

Kick Off Your Community Tourism Project

  • Assessment of local tourism needs & opportunities

  • Stakeholder connections & capacity insights

  • Practical roadmap for community tourism development

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Connection to Project to Implementation Community Based Tourism

Stakeholder Engagement to Project Success

Facilitating Collaboration For Community Tourism Project Rollouts

  • Connect local communities with partners & funders

  • Facilitate collaboration for community tourism project rollout

  • Build lasting networks for sustainable impact

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Impact Reporting

Measuring What Matters, Show Your Impact

  • Support in creating transparent, credible reports

  • Transforming data into enganging narratives for stakeholders and travellers

  • Create comprehensive measurement and analysis of organisation's  impact projects

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Inspire and Educate Programs

Advancing Community Tourism With Powerful Talks And Hands On Training

  • High impact keynotes that spark new insights

  • Guest lectures that deepen understanding

  • Hands on workshops that build practical skills

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Empower Sasak People Through Community Based Tourism 

Journey with the Sasak people through community-based tourism that celebrates tradition, empowers families, and keeps their culture alive for generations to come.

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Get To Know Kayan People and Their Uniqueness

Through community-based tourism with the Kayan people, we helped share their rich traditions and unique way of life, creating meaningful connections for visitors and the community

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Learning From Massai People and Their Unity

Through community-based tourism with the Maasai people, we learned from their deep sense of unity and connection, gaining wisdom that strengthens both visitors and community alike.

Check the Report

Our Work

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Get To Know Kayan People And Their Uniqueness

Through community tourism with the Kayan people, we collaborated to share their rich traditions and unique way of life, creating meaningful connections for visitors and the community.

Learn From Maasai People And Their Unity

Through community tourism with the Maasai people, we learned from their deep sense of unity and connection, gaining wisdom that strengthens both visitors and community alike.

Image by Degleex Ganzorig
SasakPeople_edited.jpg

Empower Sasak People Through Community Tourism

Journey with the Sasak people through community tourism that celebrates tradition, empowers families, and keeps their culture alive for generations to come.

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Travel. Respect. Empower

Your contribution will make a change on their existence in the tourism world. Let's give them visibility and acknowledgment.

Community Tourism Simplified

Learning & Insights

The Maasai: Culture, Conflict & “Tourism” Misconceptions

Explore Maasai culture, land rights struggles, and the impact of tourism, and learn how to support ethical, community-led development in East Africa.

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The Sasak People of Lombok: Culture, Challenges, and Community Tourism

Discover the culture, struggles, and resilience of the Sasak people of Lombok, and learn how ethical community tourism can help protect their heritage.

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The Kayan People of Huay Pu Keng - How Community Tourism and Fair Tourism Are Changing Misconceptions

Discover the real story of the Kayan people in Huay Pu Keng. Learn how community tourism and Fair Tourism’s capacity building efforts uplift local leadership, break misconceptions, and support cultural resilience.

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Keeping Up With 
Community Tourism

Get inspired by travel providers who practices ethical and community tourism.

Our Extraordinary Partners

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Tourism belongs to the people who live it. Let’s return it to them—one village at a time..

Tourism belongs to the people who live it.

Let’s return it to them - one village at a time.

Ready to empower?

Our Commitment to UN's Sustainable Development Goals

Travel that empowers. Tourism that’s fair.
We aim to put Indigenous communities at the heart of tourism: creating jobs, protecting culture, and caring for the planet.
Aligned with the UN Sustainable Development Goals, we’re changing tourism for good—one village at a time.

Image by Davi Mendes
Image by Davi Mendes

Why Fair Tourism

Community-Led Tourism

We collaborate with Indigenous communites to own, lead, and benefit directly from tourism enteprises, creating long-term economic independence

Aligned with Global Goals

Our work advances the UN Sustainable Development Goals (SDG), supporting fair work, cultural preservation, and environmental protection. 

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Proven, Grassroots Impact

We create measurable change on the ground – empowering people, protecting heritage, and transforming tourism in one village at a time.

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Frequently asked questions

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